40 cents per plastic brick, I'd guess they cost 9 cents to make. That's an amazing mark up.

Lego Bricks and More Duplo Build and Play

Lego Bricks and More Duplo Build and Play | Toys R Us

With 150 LEGO DUPLO bricks in a wide range of colors, the DUPLO Build & Play Box is the perfect addition to any DUPLO collection. Featuring a variety of classic bricks, rounded shapes and other inspirational bricks, this fantastic set also includes an inspirational idea booklet to start your child off on the building adventure of a lifetime! Comes in a sturdy reusable storage box.

Product Features

  • All aboard! Here comes the train!
  • Features decorated LEGO DUPLO face bricks, rounded bricks, window, flowers and lots of basic bricks
  • Reusable storage box
  • Enhance creative play with the enclosed idea booklet!
  • Enter a world of creative building and play!
  • Contains 150 elements in a range of colors
  • DUPLO products are fun and safe for younger hands
  • Reusable storage box measures over 15" (38cm) long, 9" (24cm) wide, and 9" (23cm) tall