Just caught up with Gruen Transfer and saw the Jamie Oliver ad about Woolworths, supposedly the "near future" is actually 5 years away in 2018 when they get rid of caged eggs. Here's the new Jamie Oliver Woolworths ad:
Woolworths and Jamie Oliver to inspire a healthier Australia

Today we have announced a partnership with much-loved chef and fresh food campaigner, Jamie Oliver, to inspire a healthier Australia.