Watch out though, they could be made up prices, LOL-
Zamels Jewellery - Court Ordered Advertisement
By Order of the Federal Court of Australia
Following legal action by the Australian Competition and Consumer Commission (ACCC), the Federal Court has declared that The Jewellery Group Pty Ltd trading as Zamel’s (Zamel’s) engaged in conduct that was misleading or deceptive, or likely to mislead or deceive, and made false representations in breach of sections 52 and 53(e) of the Trade Practices Act 1974 (which on 1 January 2011 was renamed the Competition and Consumer Act 2010 and amended to include the Australian Consumer Law).
Zamel’s had, in respect of 44 jewellery items included in our May 2010 catalogue and, in respect of 20 of those items, in other catalogues and/or a flyer during the period from November 2008 to January 2010, advertised items during the sale period by the use of statements such as “$99 $49.50” or “Was $275 Now $149”.
In fact, we did not sell, or rarely sold, the items at the higher price in the period immediately before the relevant catalogue and the flyer sale period. The Federal Court declared that, in relation to customers who were unaware of the ability to obtain a discount on the item prior to the relevant catalogue or flyer sale period, this advertising falsely represented the savings to be made.
The Federal Court has also imposed penalties on Zamel’s in the amount of $250,000 for the false representations in the May 2010 Catalogue in relation to the 44 jewellery items.