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Thread: Snickers ad: Aussie Builders surprise public with loud empowering statements

  1. #1
    Senior Member DealDude's Avatar
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    Snickers ad: Aussie Builders surprise public with loud empowering statements

    Not sure I get this ad, it works until the end tagline which makes me think: If these guys ate a snickers they'd act like normal and be dickheads:

    Aussie Builders surprise public with loud empowering statements


    Snickers paired up with Aussie builders to call out empowering statements to unsuspecting members of the public.

    This video features members of the general public and their actions and opinions in this video are their own, and these individuals are in no way associated with or endorsed by Mars Australia Pty Ltd, Snickers, or their agencies, representatives or affiliates.



  2. #2
    Senior Member DealDude's Avatar
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    They need to say something like

    What are builders like when they're satisfied?
    We thought we'd find out.

    then run the ad and finish it with

    Snickers really satisfies!

    you get the tagline in, relate to the ad and not make it sound like "if these builders ate a snickers they'd turn into jerks" as it currently does.
    Gav and BigDailyDeals like this.

  3. #3
    Gav
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    Agree totally they really messed up on the end of that ad. Very bad copy write by whoever was in charge!
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    Administrator fool's Avatar
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    That whole ad is bad, bring back the sticks and stones, and oh yeah concrete printed ads, snickers used to have great ads.
    shopaholic and BigDailyDeals like this.

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    Senior Member shopaholic's Avatar
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    agree bad ad, bad writing and gives out wrong message, I like what the guys are saying and is what men should be like if they want to get a 21st century woman. The ad doesn't do it well enough and comes across clunky and giving a mixed message, not good Snikers!
    BigDailyDeals likes this.
    I love to shop!


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