The way everyone's been talking I thought people weren't interested in the Apple iPhone 5S, and the fact the share price has lost about 1/3 of what it was this time last year when the iPhone 5 came out... Here's a marketing story for them, 2 people lined up for the new iPhone 5s at London's flagship store on Regent Street:
Apple fans already queuing outside Regent Street for iPhone 5S launch

Did you know Regent street is owned by the Royal family and that it's held in a trust, which most of the money goes back to the UK tax payer. I found that fascinating as people here in the UK, especially Scotland, keep complaining about how much the Royal family cost but if they were to take all their income they'd be better off than if they were just taking a part of it.