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Thread: Australia gets savvy about marketing to baby boomers - Boomercafe

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    Gav
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    Australia gets savvy about marketing to baby boomers - Boomercafe

    Found it an interesting read about how much baby boomers make up of the internet traffic and marketing to them, I know both my parents are baby boomers and both are online, my dad's always had an interest in computers, but my mum never did, she now has her own laptop and actually uses it!

    Australia gets savvy about marketing to baby boomers
    Australia gets savvy about marketing to baby boomers - BoomerCafé : BoomerCafé

    When we saw this story from Australia, we liked it … because it says what we’ve long preached ourselves at BoomerCafé: if you’re selling something, don’t sell baby boomers short!

    I like this bit: “Baby-boomers are inheriting a lot of money at the moment and don’t have the same inkling as their parents to pass on their wealth,” --- Good on them! I keep telling my parents to go out and spend their money, hopefully they're coming over to see me in the UK next year and do a lot of travelling while over here.

    The part about internet usage:
    In fact, older consumers are anything but luddites.
    They are almost as engaged as their younger cohorts, spending 95 hours a month online and representing 20 per cent of all online traffic, according to 2012 research by AIMIA, the Digital Industry Association for Australia.



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    Gav
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    A little off topic:

    Every time I hear the word Luddite I think of this video from a BBC kids show:
    Horrible Histories Luddite



    Sabotage is closely linked to the Luddites - Sabotage - Wikipedia, the free encyclopedia due to the name of their shoes - sabots (wooden shoes).


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